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ABOUT US

NexZest, your hyper local connection, was founded in December 2013 by Quakertown native Matthew Arata. With strong roots in the community, the dedicated NexZest team strives to bring you the best bargains in the area as well as keeping you informed about the arts community, historic points of interest, and local organizations doing well in the area. With a strong online presence and an economical magazine in both direct mailing and street distribution it’s the go to product for results. The cutting edge in hyper local, NexZest – online and in print – works for small business.
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MATTHEW ARATA

FOUNDER AND CEO
After ten years of working in advertising and sales, Matthew decided to make the move to create a new venue for small businesses to advertise in their community. Matthew knows that small businesses need an affordable, effective way to reach customers and expand their market. NexZest fills that need. Matthew’s vision is not to look at the competition and do it better. He looks at the competition and says he’s going to do it more effectively.
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JOSEPH BECK

VICE PRESIDENT OF BUSINESS DEVELOPMENT
For over 20 years, Joe has worked in Business Development in the Upper Perkiomen area. Joe focuses on building mutually-beneficial relationships with professionals in the Upper Perkiomen area and enjoys working with businesses by helping them to achieve their business objectives. He knows the community, he knows the people and he brings a passion for excellence to NexZest.
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VIC ARATA

CIO
Vic has over 30 years’ experience in working in complex computer product development. During his career, Vic has taken the lead in bringing many huge technological visions from the concept stage, to thriving successful innovations. These areas include wireless and mobile as well as WEB applications. Vic has held high level technology positions with many of the world's most innovative companies: Honeywell, NCR, Nortel and Comcast, and has consulted with Verizon, ATT, and Minolta. He brings a large company development expertise with a small entrepreneurial rapid growth forum. He is now sharing that experience with the local community.
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MICHAEL BENSCOTER

CFO
Mike holds a C.P.A., C.F.E., and M.B.A. He received his B.S. and M.B.A. from La Salle University, and is a member of the AICPA and ACFE. Michael’s 10 + years experience gives NexZest a solid financial acumen and allows Nexzest to make good and effective use of its revenues.
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DAVID LENTZ

CREATIVE DIRECTOR
Dave’s 10+ years experience in magazine production has a strong impact on the presentation of each ad and article for every issue. Dave’s attention to detail is excellent and gives NexZest the edge in producing a superior product. Dave also specializes in creating logos for clients in need of branding their business. Dave brings your business’ message to life from rough concept to finished advertisement.
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Mark Taylor

Director of Operations
Mark ensures that the magazine production process runs reliably and efficiently. His time management skill ensures deadlines are met and the magazines are delivered to the distribution center on time. In addition Mark has impeccable customer service relations that takes NexZest above the rest.
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MICHELE BUONO

WRITER, PHOTOGRAPHER
Michele taps into her writing and photographic experience to tell the story of your small business or community organization. She strives to find the details that others might miss that makes you shine.